Privacy Policy
This Privacy Policy describes how Buy Buy Baby and its affiliates collect, use, and share personal information, unless a particular affiliate has a different Privacy Policy posted on its website, in which case that Privacy Policy shall describe that affiliate’s collection, use, and sharing of personal information. The “affiliates” referred to in this Privacy Policy includes concepts such as Buy Buy Baby, and such other affiliates as we may acquire or launch from time to time.
Types of Information We Collect
Personal information means information that allows someone to identify or contact you or your household. Non-personal information means information that does not directly identify you or your household. We collect both types of information about you.
The following provides examples of the types of information that some of our concepts collect about you and how we use the information.
| Context | Types of Information | Primary Purpose for Collection and Use of Information |
|---|---|---|
| Account Registration | We collect your name and contact information when you create an account. | We have a legitimate interest in providing account relating functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. |
| Demographic Information | We may collect information from you, such as your age or location. | We have a legitimate interest in understanding our users and providing tailored services and products. |
| Distance Information | When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your distance from a store. | We have a legitimate interest in understanding our users and providing tailored services and products. In some contexts, our use is also based upon your consent to provide us with geolocation information. |
| Email Interconnectivity | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | We have a legitimate interest in understanding how you interact with our communications to you. |
| Employment | If you apply for a job, we collect information necessary to process your application or to retain you as an employee. Employees are provided a separate privacy notice that relates to employment data. | In some contexts, we are required by law to collect information about our employees. We also have a legitimate interest in using your information to have efficient staffing and work force operations. |
| Feedback/Support | If you provide us feedback or contact us for support we will collect your name and e-mail address and possibly other personal information, as well as any other content that you send to us in order to reply. | We have a legitimate interest in receiving, and acting upon, your feedback or issues. |
| Loyalty or Rewards Programs | If you sign up for one of our loyalty or rewards programs, we collect your name and contact information (such as email address and telephone number). | We have a legitimate interest administering our loyalty and rewards programs. That administration includes, among other things, communicating with you about program benefits, providing you with membership benefits, detecting security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity. |
| Mailing List | When you sign up for one of our mailing lists we collect your email address or postal address. | Where required by law, we have obtained your consent to share information about our products or services, and we use your email address or postal address to share such information. We also have a legitimate interest in sharing information about our products or services, and we use your email address or postal address to share such information. |
| Mobile Devices | We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores. | We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices. |
| Order Placement | We collect your name, billing address, shipping address, e-mail address, phone number, and payment card information when you place an order. We use reasonable efforts to protect such payment card information from unauthorized access, use, or disclosure (for more information please see the section below titled “How We Protect Personal Information”). | We use your information to perform our contract to provide you with products or services. |
| Partner Promotion | We collect information that you provide as part of a co-branded promotion with another company. | We have a legitimate interest in fulfilling our promotions. |
| Surveys | When you participate in a survey we collect additional information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | We have a legitimate interest in understanding your opinions and collecting information relevant to our organization. |
| Sweepstakes or contests | When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected. | We have a legitimate interest in operating the sweepstakes. In some contexts, we are also required by law to collect information about those who enter into our sweepstakes. |
| Third Party Tracking | We participate in behavior-based advertising. This means that a third party may use technology (e.g., a cookie (further described below)) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests. That advertising may appear either on our websites, or on other websites. The Buy Buy Baby website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. You can opt-out of receiving advertising based upon your browsing behavior from some network advertising companies by going to the Network Advertising Initiative and the Digital Advertising Alliance websites. Cookies may be managed by following instructions provided by your browser. | We use this information to provide advertising about products and services tailored to our users’ interests. |
| Web logs | We collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet), domain name, click-activity, referring website, and/or a date/time stamp for your visit. | We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
| Cookies | “Cookies” are small pieces of information that a website sends to your device while you are viewing a website. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). Among other things, cookies allow us to provide you with a more personal and interactive experience tailored to your interests and to improve our marketing efforts. The Buy Buy Baby website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. Cookies may be managed by following instructions provided by your browser. If you choose to disable cookies some areas or features of our websites may not work properly. | We use this information to make our websites operate efficiently, to improve user experience on our websites, and to understand website traffic and how our websites are being used. |
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.
Use and Processing of Your Personal Information
In addition to the uses described above, we use your personal information in the following ways:
- To identify you when you visit our websites or our stores.
- To provide the products and services you request, or to process returns.
- To improve our services and product offerings.
- To streamline your checkout process.
- To conduct analytics (e.g., to enhance user experience on our website).
- To respond to your inquiries related to support, employment opportunities, or other requests.
- To send marketing and promotional materials, including information relating to products, services, sales, or promotions.
- For internal administrative purposes, as well as to manage our relationship with you.
- To detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, or terms and conditions.
- To comply with legal obligations, to establish or exercise our rights, to defend against a legal claim, and to investigate, prevent, or take action regarding possible misconduct.
Sharing of Personal Information
In addition to the specific situations discussed elsewhere in this Policy, we disclose personal information in the following situations:
- Affiliates and Acquisitions. We may share your personal information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires (or proposes to acquire) our company, any of our affiliates, business, or our assets, we will also share your personal information with that company, including at the negotiation stage.
- Financial Companies. We may offer credit cards for some of our brands. If you apply for one of our brand credit cards, we transfer that information to the financial companies we partner with. Additionally, if you use one of our brand credit cards, we transfer transaction records to those financial companies as part of the program administration.
- Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this Policy.
- Other Disclosures without Your Consent. We may disclose personal information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
- Public. Some of our websites provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
- Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this Privacy Policy.
- Service Providers. We share your personal information with service providers. Among other things, service providers may help us to administer our website, support our loyalty programs, conduct surveys, provide technical support, respond to complaints or other issues, and assist in the fulfillment of orders.
- Baby, and/or Gift Registry. Some of our websites provide the opportunity to create public registries where you can indicate to others what types of products you might be interested in receiving. We share the information that you provide about your event (e.g., name, date, location, etc.) with the public to permit others to search for that information. In some cases, we may provide you with options to restrict the extent to which that information will be shared. We may also share your information with third party wedding and gift registry portal sites. Among other things this provides your guests with additional means of finding your registry and coordinating gifts.
